Ads, pages and tracking for small and mid-sized businesses
This is a service for owners and managers who want paid advertising run properly without hiring someone in-house to do it. The work sits in a few places: the ad accounts, the pages people land on, and the tracking that connects the two. Each piece is set up in accounts you own, using tools you may already have, such as Google Tag Manager, GA4 or HubSpot. Some businesses come with campaigns already running and want someone to tidy and manage them. Others are starting from nothing and need the accounts, pages and tracking built first. Either way, the scope is agreed in writing before any work begins.
The services at a glance
- Search ads management. Keyword research, campaign structure, ad copy, negative keywords, bids and budgets in Google Ads and Microsoft Advertising.
- Paid social campaigns. Audiences, creative, placements and on-platform lead forms in Meta Ads Manager and LinkedIn Campaign Manager.
- Landing pages and forms. Single-offer pages, short forms, thank-you pages and form routing.
- Lead tracking and follow-up. Conversion tags, GA4 events, call tracking and a CRM handoff in tools such as HubSpot, Salesforce or Pipedrive.
Each service has its own page with what is included and what you provide.
Search campaigns
Keywords grouped by intent, ads written for each group, and tracking that shows which searches turned into inquiries.
Meta and LinkedIn ads
Audience setup, creative briefs, lead gen forms and Conversions API checks for feed ads on the platforms your buyers use.
Campaign pages
One page per offer or ad group, so the message a buyer clicked on is the first thing they read.
Lead tracking and follow-up
Conversion tags, CRM routing and follow-up reminders set up so each inquiry is recorded with its source and assigned to someone.
How an engagement starts
Getting from a first request to agreed work usually takes four steps.
- Send the quote form with your company, the service you need and a few lines about your current ads, pages and tracking.
- We pass the request to a service partner, who contacts you with follow-up questions.
- The partner looks at your accounts if you share view access, then writes up a proposed scope.
- You get a quote directly from the partner and decide whether to go ahead.
One channel or four, one page or ten
Scope is mostly a count of moving parts. Each ad platform is its own set of campaigns to build and watch. Each landing page needs writing, building and testing. Each kind of conversion, whether a form fill, a call or a CRM stage, needs its own tracking setup. Each report takes time to prepare. A partner will look at how many of each your request involves and quote on that basis. Ad spend sits outside the quote entirely, since you pay it to the platforms.
Before you send a request
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
A few details about your business is enough to begin. A service partner replies to you directly.
Get startedRequest a quote
This form is the way to ask about any of the services on this site: search ads management in Google Ads or Microsoft Advertising paid social campaigns on Meta or LinkedIn landing pages and forms built for ad traffic lead tracking and follow-up setup You can ask about one piece or several together.